Pay Per Click

Pay per click (PPC) is a form of e-marketing that involves setting up an online advertising
campaign which will be displayed on search engine results pages and advertising networks such
as websites and blogs.

How does it work?

Once you have selected the search engine you would like your ads to be displayed on, you will
need to:
 Set up an account
 Do your keywords research
 Create your campaigns (groups of ads, keywords, bid price)
 Go live
 Let the campaign run its course
 Track and fine tune on a weekly basis

What are the benefits?
The main difference and benefit between search engine pay per
click and other forms of online or offline advertising is that PPC
targets an audience that is ready to buy and actively searching
for your product. The ads will only be displayed when people enter the keywords you specified.